Marketing
My marketing experience bridges creative direction, brand identity, and user acquisition. Having collaborated closely with growth and marketing departments, I deliver assets and interactive experiences that drive player discovery, engagement, and revenue.
Title Screen & Storefront Branding
Created custom title screen branding, app icons, and App Store promotional assets for the majority of games I’ve developed. While larger studios often assign this to separate marketing teams, I take pride in stepping in to craft the defining visual identity, putting the book cover on the book.
Digital & UA Marketing
Contributed creative for high-converting User Acquisition (UA) campaigns, in-app purchase (IAP) marketing pop-ups, and Live Ops promotional events across multiple games and studios.
Brand Extension
Directed interactive game development that served as primary brand extensions for major IP rollouts. The games and activities I built were featured directly in network television campaigns for Disney and Nickelodeon, as well as on digital billboards in Times Square.
Traditional & OOH Advertising
Designed foundational print campaigns, out-of-home advertising, and music event posters.
Strategic Messaging
Contributed to ad copywriting and promotional messaging that aligns visual storytelling with core marketing KPIs.